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Looking to get followers on Instagram? You’ve come to the right place…
Instagram is a naturally a great place for brands of all shapes and sizes to gain exposure. However, growing an engaged and loyal audience on the app is no easy task. One of Hopper HQ‘s guest writers Johannes explains just how to get followers on Instagram in this detailed guide…
Step 1: Growing from 0 to 100 Instagram followers Step 2: Growing to 1,000 Instagram followers Step 3: Growing to 5,000 Instagram followers Step 4: Growing to 10,000 Instagram followers Step 5: Growing to 21,000 Instagram followers and beyond
If you’ve ended up clicking on this article, I’ll take a wild guess and assume that you care about growing your Instagram account. ‘How to get followers on Instagram?’ is a question on every marketer’s mind.
Sadly, the majority of articles published on the topic are either too vague or too case-specific, and mostly present a couple of low-impact and/or exhaustively time-consuming ideas. In addition to that, these Instagram follower growth strategies need to be updated almost as often as Instagram updates its ranking algorithm – there’s a good chance that the tips shared in 2017 are long outdated, because well, Instagram has changed a lot in the past 2 years.
I [@gettinggrowth] have been doing Instagram Marketing for a couple of years now. During that time, I’ve tested ridiculous amounts of different methods for growing mine and my clients’ accounts.Through these experiences, I’ve compiled a set of universal and effective ways to get followers on Instagram.
In my attempts to organize them somehow, I came up with this step-by-step guide to growing a follower base, more specifically: a road to 21k.
But before you get started with it, it’s time for a quick reality check: A silver bullet strategy that will suddenly bring you to the 1k, 10k or 21k mark, does not exist.
When it comes to how to get followers on Instagram, timing is everything. Yes, there is a set of activities that you can do to increase your following. However, suddenly going full-speed with all of them isn’t going to result in anything remarkable, as the effectiveness of each action changes after reaching a certain follower milestone.
For instance, there’s no point in buying a shout-out to your account for a 100 bucks from a big influencer while you have 10 followers. Yes, you might get some followers from that, but the price per follower would be unreasonably high. It would be much more effective when you’ve already established a strong identity and following on Instagram, and are looking to speed up the snowball effect.
Alright, enough blabbering, let’s head over to the actual guide: How To Get Followers On Instagram…
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Step 1: Growing from 0 to 100 Instagram followers
Okay, so you now have a brand new account and need to build that initial momentum and get followers on Instagram.
If you already have a business or a brand with a somewhat established community, then getting that initial following shouldn’t be that big of a challenge. Send out a newsletter to your existing customers, inviting them to follow you on Instagram.
Remember that when you want people to do something, you need to give them an incentive. In this case, a discount for your products to the first 100 followers could work just fine.
If you have a large enough email list, you can split the offer so that first the 100 followers get 30% off, next 100 get 20% off, and so on, to not discourage those who might have opened the email later, from following you. Before you send out the email though, make sure you already have a few engaging posts up to give an idea of your brand.
If you don’t have an existing customer/follower community, you can turn to your friends, family or colleagues, and ask them to follow you. This is one of my personal favorites, because you can get the initial follower base quite easily even without posting any content (however, I’d still suggest having at least one post there to begin with), and if you’re one of those people with a large family and friend group, you might just hit that 100 followers quite quickly.
Also, if you have a brand website, you can capture any site visitors by adding an Instagram follow button, to be sure your audience knows where you find you on social! Of course, make sure that your website is well-optimized and built by a reliable website builder (for example, Ucraft or Wix).
After you’ve completed this initial step, it’s time to choose a strategy to get followers on Instagram and growing this base to at least a 100 followers.
Strategy 1: “Something’s coming…”
This will be best if you have some kind of an announcement coming soon — a new website, a product, a giveaway, etc.
Create an attractive profile picture, and an engaging and witty bio – don’t be afraid to throw some emojis in there if that’s something that would resonate with your audience.
If you have a link to your homepage, email subscription page, or literally any other brand link that could potentially extend the relationship with your followers, definitely add that as well!
Even if you haven’t properly launched your site yet, it adds credibility to your brand — it shows your audience that you’re serious about your brand to have gone the extra-mile and bought a domain. Ideally, you should have at least a “coming soon” page set-up with a lead capture.
But don’t sweat it — your Instagram page doesn’t necessarily grow faster by having a link in your bio. At this point, it’s more of a nice-to-have to start moving towards monetizing your audience, which you can totally do in the later steps as well.
When writing an Instagram bio, make sure to be very clear on what your account is going to be about. If you’re planning to launch an eCommerce business, then say it. If you’re giving away free marketing advice, let them know. Maybe you’re launching a giveaway for the first 100 followers? They should know about it. Give people an incentive to follow you, even if you don’t have anything up at the moment.
If you want to take it one step further (and you always should), publish at least one post that looks beautiful and conveys your brand message. This will help you to get followers on Instagram, as it lets potential followers know what you’re about, what kind of posts can they expect from you, and gets them excited about your upcoming brand!
For ‘Help a Marketer’, I created this:
Brand picture ☑️ Brand description ☑️ Incentive ☑️Website ☑️
Unfortunately, just having your account set up won’t help you get followers on Instagram. Search for accounts that are in your niche or in a niche similar to yours, and already have a substantial following (I wouldn’t go higher than accounts with 10k+ followers though). Once you have identified these accounts, start following at least 10 of them, and make sure to follow about 50 of their followers as well.
If you want to go the extra mile (and again, you should), you can check out the accounts of those 50 followers before you follow them, to make sure they actually fit your target audience.
Here’s the important bit — make sure to interact with the accounts that you follow on a regular basis! Like their latest posts, leave comments on them, respond to their Instagram Stories and/or just write them a direct message where you introduce yourself in one sentence and mention that you’ve started a new account and you would be honored to see them among your first followers who’ll get [insert the incentive you wrote about in your bio].
The personal approach of the direct message in combination with regular engagement will increase is a great tactic to get followers on Instagram – especially if you haven’t chosen an account that’s too big and will actually see your message. You should be doing all this in the later phases as well, but it’s especially crucial while when you’re still a new account.
Strategy 2: “A rising star”
If, on the other hand, you don’t really have anything big coming up or if you’re interested in developing a personal brand (models, photographers, speakers etc), then go for this one.
Everything we discussed in Strategy 1 is still useful. You should work on your bio description, explain who you are and what your account is about, reach out to other accounts in your niche and engage with their followers.
The major difference here is that you need to build your feed up BEFORE you do the outreach. Remember, you won’t be driving people to your upcoming offer to get followers on Instagram — you will be driving them to your posts.
Here’s the big question:
How many posts should you have published before you start serious Instagram outreach? In my opinion, at least 9-12 posts would be a good starting point.
This means when someone lands on your profile there is sufficient content to portray you and/or your brand. Keep in mind that your posts should complement each other to create a cohesive grid and feed aesthetic.
Having a nice layout for your images really matters. Yes, each individual image works for driving engagement from your existing Instagram followers who see the posts in their feed.
However, the overall grid look is one of the most important things (if not the most important) in helping you get followers on Instagram. It shows that you take your brand seriously, and lets them know that they can expect similar quality content consistently.
If you’re stuck deciding on a style for your feed, check out this article for inspiration ✨