Welcome to Brew//Tracker, the home for the proprietry research and insight we are collecting to share with the industry.
The 'Beer Enthusiast Tracker' is the core of our new research project in partnership with KAM Media; a bi-monthly series of reports aimed at tracking the consumption behaviours, attitudes and trends from craft & modern beer consumers in the UK.
This first report outlines the key measures that will be tracked and trended in subsequent waves.
With each wave of research the trending data will build to create the ‘go-to’ overview of how beer enthusiasts habits are evolving over time.
Research conducted 12th - 18th October 2020.
Sample size: 801 beer enthusiasts
During the inital lockdown we reached out to gather the opinion of 2,500 beer fans to understand the impact of the measures on their purchasing and consumption habits.
You can also acess this report by filling in the above form.