We launched our first competition in Feb 2020 that gave 3 fledgling businesses the opportunity to showcase their wares at Brew//LDN for free.
The winner, ABYSS Brewing has since been assisted by a team of 4 industry coaches from sales, marketing and finance backgrounds.
More on their story here: https://beertoday.co.uk/abyss-brewing-0720/
We are launching our competition early this year. This is based on the interest in last year's competition and the fact that an extended period in lockdown is likely to have spawned many ideas itching for release.
At least 5 finalists will be given a free stand to exhibit a Brew//LDN 2021 to help us pick a winner, with a first prize - 12 months of support worth £50k with business assistance from our network of coaches.
So whether you have a great idea, are a recent start-up or need some assistance to scale (less than 3 years old), please enter our competition below.
Entry is open until the end of March 2021
How it works
You must be owner operated
You have been incorporated no more than 3 years
You cannot have any shareholding that is associated to a bigger business
You must be pre-crowdfunding / PE / VC (friends and family /private investment is OK, however ask if you are unsure)
At the show
5 finalists will exhibit at the show to help us pick a winner, based on connections made during the trade session (via our app), the overall experience you deliver and sales during the consumer session:
We will require proof of sales so we can work out beer sold at the event
The final criteria will be based on performance at the show, but throughout the process we will be judging the team, your financial and overall business plan, brand and sales strategy
We've assembled some of the drink industry's experts to judge business plans and taste liquid.
The winner will receive a year of guidance and mentoring in a prize worth more than £50,000 from the programme partners.