BREAKFAST BRIEFING
THE NEXT ROUND
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HOSTED BY
On Friday 11th April, 09:15-11:45, we’re bringing trade visitors an exclusive Breakfast Briefing, in partnership with KAM Insights, where we’ll dive into the BIGGEST TRENDS SHAPING THE DRINKS INDUSTRY right now.
THE NEXT ROUND BREAKFAST BRIEFING is free for trade ticket holders but spaces are limited. Register now to confirm your attendance here.
When: 11th April 2025 | 09:15 - 10:45
Where: The Main Stage, Between the Bridges, London
EXPECT KEY DISCUSSIONS ON…
The shifting preferences of alcohol consumers.
The evolution of alcohol - how the drinks industry is changing.
Drinking differently - the rise of no & low, functional beverages, and mid-strength options.
The international landscape - global trends shaping the UK market.
MEET THE SPEAKERS
ANGELIQUE
GREEN
CEO
The Mighty Shed
PAUL
BOLTON
Drinks Category Manager
Greene King
NEIL
WALKER
Head of Comms & Marketing
SIBA
DENISE
HAMILTON-MACE
Editor
Low No Drinker Magazine & Podcast
ROBYN
BLACK
Head of Content
Fleet Street
Director
British Guild of Beer Writers
TOM
QUINN
Category Manager
Stonegate Group
KATIE
JENKINS
Marketing Director
KAM Insights
SIMON
FARROW
Global Business Performance
The Tao Group
JULIAN
DAVIES
Managing Director
Cannaray Limited
TIMETABLE
9:15
Registration
10:00
The Next Round - The Shifting Preferences of Alcohol Consumers
Katie Jenkins, Marketing Director at KAM, unveils fresh insights into the biggest alcohol trends set to shake up the industry. From shifting consumer habits to the next big drink innovations, find out what’s shaping the future of booze.
Presented by Katie Jenkins
10:15
The Evolution of Alcohol- a look at innovations, trends and challenges ahead
This panel brings together industry experts to explore the key trends, game-changing innovations, and challenges shaping the future of alcohol. How are brands adapting? What’s next for the on-trade and retail? And how can operators stay ahead in an increasingly competitive market? Join us for a lively discussion packed with insights and predictions for 2025 and beyond.
Panellists:
Hosted by: Robyn Black
10:40
The International Landscape
Angelique Green, CEO at The Mighty Shed, looks outside the UK bubble and shares the latest international trends and share examples of how international drinks brands and operators are future-proofing their proposition.
Presented by Angelique Green
10:55
Drinking Differently
Katie Jenkins, Marketing Director at KAM will look at the drinks trends which are shaking up the traditional view of ‘going for a drink’ - whether it's no & low alcohol, mid-strength options, functional beverages with added health benefits or CBD infused, consumer demand is changing.
Presented by Katie Jenkins
11:05
Building an inclusive drinks experience for the modern consumer
As today’s consumer moves beyond alcohol, this panel will explore how operators can craft a truly inclusive drinks menu that caters to evolving preferences while maintaining excitement and profitability. From mindful drinking to the rise of wellness-led choices, join industry experts as they discuss the key trends and opportunities shaping the future of drinks beyond alcohol.
Panellists:
11:30
Summary & Close
A round up of the mornings agenda
REGISTER TO ATTEND
Trade guests are invited to kick off their day with expert insights and trend forecasting before heading straight into BREW//LDN for a first look at the brands leading the way in drinks innovation.